An idea is the catalyst for any product or business, an idea about; how to solve a problem, create a benefit, or prevent a loss, maybe it is to entertain, it can be anything that delivers value to a customer, for which that customer is willing to pay.
Let’s use a light bulb to represent the idea. The more energy we put into the bulb, the more energy and light we get out. Metaphorically, we need to shine that light on the effective and efficient delivery of value to the customer, to meet and exceed their needs while also meeting the needs of the business and other stakeholders. But, just like a light bulb, the energy from the idea dissipates in all directions, and fades the further it gets from the source.
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